How Can an SEO Mental Health Copywriter Help Your Business?
In today’s world, you’ve got to have a good SEO (search engine optimization) strategy to get noticed in an online search. Good copywriters are versed in SEO. They know how to write in such a way that gets you found on Google when prospective clients are searching for help in your related service area. However, when it comes to your private practice you really need a copywriter who also understands the mental health field. You need a SEO Mental Health Copywriter who knows how to present your practice in a way that prompts potential clients to reach out for services.
What is an SEO Mental Health Copywriter?
The short answer? A triple threat.
They’ve got the three components you need for some successful private practice website copy.
Skilled writer
Versed in SEO
Robust mental health knowledge
Let’s dive into those three aspects.
Copywriter
A copywriter is a creative mind who uses words to motivate people to take action. They help increase your online visibility and connect you to your ideal client through well-written content that aligns with your voice, values, and brand. The copywriter communicates to readers how you and your services will provide a solution for their current concerns.
SEO Copywriter
An SEO copywriter understands the ins and outs of SEO so that they can help you rank on search engines like Google over time. Ranking on the first page of Google doesn’t happen overnight. SEO is an investment of time and energy. It takes Google between 3 – 6 months to become aware of a new page and begin ranking it.
Mental Health Copywriter
Finally, a mental health copywriter is someone who is knowledgeable about the mental health field and writes about topics related to emotional and mental wellness, mental illness, psychological development, behavior, and treatment. This can look like content that focuses on healthy relationships, communication skills, parenting, coping skills, the intersection of mental health and education and employment, grieving, trauma, mental health advocacy, research, and treatment.
Most importantly, this is a copywriter who understands the overall tone needed to connect with readers regarding their mental health and lead them on the path to becoming your client. They help the reader understand who you are and your services in a way that removes a lot of the uncertainty. Many times uncertainty and fear of the unknown are barriers for people accessing services, especially when it comes to seeking therapy and treatment.
For your private practice’s website, you want an SEO Mental Health Copywriter.
You want someone who’s a triple threat.
How Does SEO Writing Work?
While you don’t need to know everything about SEO, it’s good to have a basic understanding. That way you know what you are paying for when it comes to copywriting services.
A skilled SEO copywriter will perform keyword research, meaning they’ll figure out which keywords you want to rank for in a Google search. Then they’ll use that information to inform their writing whether it’s blog content or website copy.
In blog writing, for example, you’ll want to create an outline first that uses short and longtail keywords in your H1 and H2 headings as well as in the body content. The piece still needs to flow well, so don’t stuff it with keywords just for the sake of throwing them in. Google will catch on to that and it will hurt your ranking.
A great copywriter will write copy and content that answers your target audience’s questions with keywords in mind. They’ll also provide you with a well-written meta description for the page.
How Can an SEO Mental Health Copywriter Help Your Business?
Great copy connects you to your target audience and converts readers into clients. If written well, your website, blog content, and therapist profile (E.g. Psychology Today, Therapy Den) will convert readers into clients, and more specifically grow your base of ideal clients.
When I say ideal client, I don’t mean someone you vibe with. Although it’s nice to have clients who you get along great with. No, I’m talking about the clients who are a good fit for your expertise and business. They’re the ones that need your specific specializations. Their goals align with the type of treatment or other services you provide, and they also fit your scheduling and pay structure.
Types of Copywriting That Help Your Business
There are a number of ways words can get you noticed and connected to clients online.
Website Copy
Blogs and Articles
Opt-ins: These are materials that get users to subscribe to your email list or newsletter.
Emails – This can be a great way to send out helpful information to your waiting list and help them stay connected before beginning services.
Therapist Profiles – Psychology Today and TherapyDen
Social Media Posts
Why Should I Work With an SEO Mental Health Copywriter?
Your practice is really important to you. It’s not just meaningful to your clients, but it also impacts your financial and physical wellbeing. Hiring a skilled copywriter who is versed in SEO and the mental health field is a great way to care for your business.
Good copywriting aims to establish you as a trusted authority and resource in your field. You want people to trust that you’re a skilled and experienced mental health expert. You also want people to trust that you’ll provide reliable and safe services to help them.
An excellent SEO mental health copywriter connects you to your ideal clients. This is done by using SEO to get you noticed on Google searches and then using website copy that resonates with potential clients who need your services.
You’ll also save yourself so much time by hiring a copywriter. It can take you many agonizing hours staring at your computer screen trying to figure out what to say and how to say it. Let a copywriter do it for you, so you can spend time doing what you’re passionate about…working with clients.
Need to Hire an SEO Mental Health Copywriter?
Let me save you time and help you connect to your ideal clients. I’m a therapist and copywriter all rolled into one. I write engaging mental health copy for health and wellness professionals who are out there making this world a better place day in and day out.
If you’re ready to invest in some damn good copy for your business, click the link below to schedule a free consultation.